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At first all you see is modern typography, but there is actually a hidden meaning of Sony’s VAIO logo. The first two letters represent an analog signal and the last two are the 1 and 0 of the digital world.
That yellow arrow is not just a smiley. It also suggests that you can buy everything A to Z on Amazon.
Here of course an arrow is hidden between the letters E and X. Lindon Leader designed this famous logo in 1994, as Senior Design Director at Landor Associates, San Francisco. It was a result of a work where more than 200 logos were designed before the designer arrived to this solution. It won over forty logo awards worldwide.[placeholder width=’750′ height=’260′ align=’center’]
The Northwest Airlines logo has two hidden meanings. For one it has the letters N and W in positive and negative spaces. And there is another less apparent idea in there. The red triangle points to north-west within the circle as if it was a compass.
Toblerone chocolate company from Bern, Switzerland, which is known for high mountains. Bern is also called “The City Of Bears”. Find the hidden silhouette of a bear in the mountain illustration.
The Bronx Zoo logo shows the animals within a city with tall building. Smart play with positive and negative spaces.